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 YUMMIE BY HEATHER THOMSON LAUNCHES PRETTY POWERFUL SHAPEWEAR WITH LYCRA® BEAUTY FABRIC

Thomson marries fashion with fabric technology to offer women the most beautiful shapewear to date

NEW YORK, NY (February 4th, 2013) – Yummie by Heather Thomson is launching its newest innovation in shapewear for spring 2013, Pretty Powerful with LYCRA® BEAUTY fabric by Yummie Tummie. The luxury, state-of-the-art shaping fabric is designed to improve the effectiveness of shapewear while delivering sculpting, smoothing, comfort and style. Crafted with Thomson’s eye for feminine details and the technology of LYCRA®  BEAUTY fabric, Pretty Powerful by Yummie Tummie gives women the results and confidence they expect from Yummie Tummie.

Heather Thomson, Designer and CCO of Yummie by Heather Thomson said, “Our focus is on an elegant, lean line where soft structure and movement matter. Revolutionary advancements in fabric technology allow us to reach a synergy between respect for past traditions in shapewear coupled with high fashion for beautiful results. We are excited to introduce the Pretty Powerful by Yummie Tummie collection as it is the ultimate in innovative materials and modern design.” Consisting of styles signature to Yummie Tummie, the Pretty Powerful collection has something for every woman whether it’s the Serafina Tank, Lavina Bustless Slip, Fabiola Bodysuit or the Alona Thong. The collection comes in traditional shades of black and nude. Retailing for $42 -$88 and available in XS – XL, it will be sold at major department stores, specialty stores and on www.yummielife.com. The comfort and feminine feel of Pretty Powerful by Yummie Tummie will leave you feeling empowered from your top to your tush.  

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