Fall is a time for cozy sweaters, spiced lattes, and crunchy, colorful autumn leaves. October also marks Breast Cancer Awareness Month. About 1 in 8 U.S. women will develop breast cancer over the course of her lifetime. This year, it's estimated that there will be more than 250,000 new cases of breast cancer diagnosed in U.S. women. Chances are you or someone you know has been affected by this terrible disease.

 Yummie Bras - Shop for a Cause in October

Inspired by the women who have helped make our company great, Yummie is donating 5% of proceeds directly to the cause for every bra sold during the month of October. Here’s what you can do:

Shop! Yummie bras are all wire free, closure free, and all super comfy.

Girls support breast cancer awareness by wearing her Yummie bra.

The Yummie Day Bra with Lace

The Tanya Scoop Neck Bra with removable pads

The Peyton Convertible Strapless Wirefree Bra

What else can you do?

Perform monthly self-breast exams.

Be diligent about yearly mammograms, if you’re over 40.

Wear pink! It helps spread awareness and serves as an important reminder to the general public to support the cause. 

Shop your favorite retailers that support and donate to breast cancer awareness and research efforts.