Another week down here at Yummie! I worked on creating and photographing flat-lays for our Instagram. It was a bit challenging!

I started by looking for inspiration on Instagram and Pinterest. For those of you that may not know, a flat-lay is a picture of items against a plain background, taken from above. Next, I gathered some props! I collected, magazines, mugs, a candle, sunglasses, a pair of shoes, jewelry, flowers and of course, Yummie samples. I used some bras, underwear, tank tops, bodysuits, leggings and denim.

Setting up the layout for these photos was the trickiest part of this task. It was hard to place everything in a way that looked good shooting from above. I had to make sure all the items flowed well in the picture. We also were going for a certain look so it would match our Instagram aesthetic. I didn’t want it to be too busy or have items that would distract from our products. 

Yummie products laying flat on a white background.

Some of the flat-lays ended up being a lot simpler than others. We shot a few that were just Yummie products on a white background. Simple and clean! In others, I included a magazine, candle, or the sunglasses. Overall, it was a success!

Yummie products laying flat on a white background.

The rest of the week was spent coming up with Instagram captions and separating images and organizing them by style so they could be edited! We also sent some samples to Ariana Grande which was super exciting! She ended up wearing them to her performance at the Amazon Music Unboxing Prime Day event in Brooklyn on July 11th.

Ariana Grande performing live at a concert

Next up is another lifestyle shoot!