Heather and Rieva Lesonsky of Growbiz Media caught up with MSNBC's JJ Ramberg on "Your Business." They discussed the importance of building your personal brand and mentioned that if consumers connect with you on a personal level, they are more likely to buy your product. Heather touched on her how her brand translates across all platforms. "I am my brand and my brand is me. I have to be careful, I'm on a reality show and want to make sure that who I stand for and what I am comes across clearly no matter what I do," Heather explained. The women went on to discuss the challenges of attracting female consumers and asked small business owners, "Is your product speaking to men, women or both?" Watch and tell us: Do you think that social helps or hurts a personal brand? Tweet @yummiebyt @msnbcyourbiz #smallbiz and tell us! msnbc main image

Bestsellers

Seamlessly Shaped Reversible 2-Way Tank with Outlast®

$25.00
Color:
Red Plum
Silver Blue
Black
Amparo Blue
Frappe
White
Shark
Ocean Blue
Deep Cobalt
Size:
Sold Out

Emmie Wirefree T-Back Cami Bra

$34.00
Color:
Huckleberry
Frappe
Black
Size:
Sold Out

Ruby Thong-Back Bodysuit

$34.00
Color:
Black
White
Silver Sconce
Size:
Sold Out

Signature Coated Legging

$10.00
Color:
Black
Castlerock
Size:
Sold Out

Andy Skimmer Legging

$10.00
Color:
Asphalt Palm Print
Dark Saphire Peeled Paint
Asphalt Peeled Paint Print
Black Print
Size:
Sold Out

Gloria Skimmer Legging

$10.00
Color:
Evening Blue
Black
White
Deep Cobalt Tie-dye
Lt Blue Tie-dye
Heathered Charcoal
Size:
Sold Out

Della Knee Length A-Line Slip

$14.99
Color:
Black
Hush
Size:
Sold Out

Jasmina Shaping Thong

$10.00
Color:
Nude
Size:
Sold Out

Dropped Neckline Tee

$5.00
Color:
White
Black
Plein Air
Size:
Sold Out

Boxy Tee

$5.00
Color:
Cream
Size:
Sold Out

Low Back Tank

$5.00
Color:
Black
Size:
Sold Out

Dolphin Hem Short

$5.00
Color:
Plein Air
Light Grey
Cream
Size:
Sold Out

Your Cart

Your cart is empty