Yummie 5th birthday press release
It’s been an amazing five years here at Yummie Tummie, and we wanted to celebrate by checking in with Heather to get the scoop on her life and business, the Real Housewives of New York City, and what’s new and exciting for spring. 1. What are you excited about this year? I’m really excited about all things Yummie. We’re 5 years old now, which is typically a pivotal point for a young company, and the sky is the limit, with a very positive future ahead of us! I love that more and more women are getting to know the brand and falling in love with what we do for them. And we’ll have even more to offer them this year with extraordinary new collections and design innovations. 2. It’s been four months since the Real Housewives of New York City aired. What’s up with the other women? The ladies are doing great. Carole’s been busy working on her book edits and screenplay. Ramona is still working hard and promoting her pinot grigio! Luanne has been traveling a bit with Jacques and recently spent time back in Morocco. Sonja’s been traveling a lot too. I haven’t spoken to Aviva since the show, which is funny because we used to talk daily during filming. So you’ll have to ask her what she is up to. 3. What do you think about the editing on the show? Editors on these kinds of shows can take a hit, but I give them kudos. Really what they do is hone in on the quirky and funny sides of your personality, physical attributes, or behaviors. You may have noticed that I have a big smile and I smile a lot – and the way they cut to me and my smile is pretty funny. You’ve got to have a sense of humor and laugh along with it all! 4. Can we look forward to another season in New York? Bravo likes to keep the suspense going and holds things pretty close to the vest, but the franchise is a strong one and isn’t going anywhere. But we’ll just have to wait and see what’s going to be poppin’ and crackin’ for next season just like everyone else! 5. What’s new and yummie for spring? You’re going to love our new Pretty Powerful collection that launches this spring. We’ve taken this innovative Lycra® beauty fabric and used it to create gorgeous and feminine styles that shape your curves beautifully. I always say shapewear should be something you want to wear – it should make you feel pretty and powerful. And that’s just what this new collection does. 6. What’s going on with Yummie Denim? Women are really catching on to how amazing Yummie Denim is for them. It slims, shapes, lifts, and holds its shape with no bagging or sagging. It’s just so flattering, comfortable, and easy to wear. You can look forward to seeing a new wash and an exciting skimmer cut that’s right on trend for spring and summer. They come in fun to wear colors that go great with everything from flip flops to low tops to stilettos! 7. What about leggings? Are there more styles coming? We had so much fun with our slimming leggings this past year offering lots of new styles, prints, and textures that were really popular – they were featured by Julie Chen for her birthday on The Talk! You’ll see even more new colors and legging styles for spring and summer, including skimmers and seamless. (We are also launching our innovative new footed legging this fall – shhh!) 8. If you weren’t a fashion designer, what would you be? It’s hard to say because fashion design has been my passion since I was a little girl cutting patterns out on my bedroom floor. It would definitely have to be something artistic. I love painting and sculpting with clay, so maybe a more traditional artist. But I’m really interested in the business side of things too, and I could see myself running a gallery. I also love music and the music industry, so song writing and producing music would be awesome! 9. We all have our guilty pleasures. What’s yours? I’d have to say shopping. I love to shop for shoes and clothes (it’s my most favorite hobby!). As a working mom who’s always trying to balance business and family, I don’t have much time to indulge myself. But maybe that’s a good thing because it stops me from spending money! 10. What’s on your iPod right now? My five-year-old daughter's favorite songs are currently taking over my iPod. She loves Carly Rae Jepson and One Direction. Lately, when I’m able to get it back from her, I’ve been listening to some classic rock artists like Led Zeppelin, Tom Petty, and Heart. Can’t get enough of Heather? Don’t miss her style tips for rocking our comfortable slimming tanks. Check them out now.