Make it a pink October for Breast Cancer Awareness Month! Here at Yummie, we celebrate women, not only in the month of October but all throughout the year. Breast Cancer Awareness Month is all about coming together as a community to support and empower one another. Whether it’s shopping for a cause, participating in a charity walk, or reminding a friend to do her self-exam, it’s all about women supporting women.

Model posing in Emilie T back bralette

Put your breasts to the test! Conducting a self-examination is a great way to help you be aware of how your breasts normally look and feel. It takes little time, costs nothing, and is a great way to put yourself ahead of the curve –it can be done in the mirror, in the shower, or lying down. Make sure to still get a regular checkup at your OBGYN and ask your doctor when you should start scheduling regular mammograms.

This month, shop Yummie to support the cause – during the month of October we will be donating 5% of all bra sales to the Breast Cancer Research Foundation. They are a nonprofit organization committed to achieving prevention and a cure for breast cancer. Check out this link to see what BCRF is all about.

Comfortable bra by Yummie


Here at Yummie, we believe every woman deserves to look and feel confident everyday. By offering a versatile collection of comfortable bras and barrettes, we truly have something for every woman’s needs. Over the years, we’ve heard from women undergoing treatment that our bras offer soft and comfortable support. The removable pads in some of our bra styles help to even-out asymmetrical buntlines, plus, they’re all wire-free!

So this month, take a little time to sit back, reflect and think about how you can help out and come together for a cure!